CLUSTERS OF ECONOMIC THINKING AS A FORMATION FACTOR FOR ECONOMIC REALITY IN JOURNALISTIC TEXT 

Konoplev Dmitriy Eduardovich, Candidate of philological sciences, associate professor, sub-department of journalism and mass communications, Chelyabinsk State University (162b Pobedy avenue, Chelyabinsk, Russia), dmitrijkonoplev@ya.ru

316.77:001.8 + 070:001.8

10.21685/2072-3024-2017-4-11

Background. The formation of economic thinking through the media is associated with groups of frequently used words and word forms, the so-called clusters of economic thinking. In this article, we are trying to clarify the nature of such clusters, as well as to point to the principles of their functioning in a journalistic text. The importance of the article must be directly linked with the actualization of the media influence during economic thinking arrangement. The problem of the mass media’s formation of the economic thinking of the audience has acquired its current significance in the process of Russia’s accelerated transition to a capitalist economy that has not yet been completed to date.
Materials and methods. The main research method used in working with the journalistic texts database was content analysis (manual and automated). We evaluated the journalistic texts by the help of both frequency and phonosemantic analysis. The data base was made up of 152 federal and regional periodicals (business press, as well as mass and glossy papers, writing on economic topics), including online publications and state portals with official news (117 sites).
Results. According to the results of measurements and coding of journalistic publications of economic subjects, 52 clusters were identified from the sample database, most of which (45) underwent significant changes since the first identification in the articles of the 1990s (some of the early 2000s).
Conclusions. It is established that clusters of economic thinking directly affect the reader’s perception of the journalistic text, even if they aren’t realized by the potential audience. At the same time, readers perceive key concepts in journalistic texts on economic problems in their actual context, albeit they don’t always realize that the essential characteristics of clusters have changed over time.

contextual labeling, economic thinking, a cluster of economic thinking, mass communication

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